There will always be demand for Rhodium, and the price is temporarily depressed due to the terrible state of our economy and the even worse state of all automobile manufacturers. What's important to keep in mind is that this artificial price dip is not forever, and there will come a point in the near future when people will start demanding cars again, manufacturers will start building them again, and the prices for many commodities will start to rise. Rhodium will be on the vanguard of this revival, and will climb back up to prices that will make us look back longingly at present values.
As the green movement takes a bigger hold on our world, Rhodium's use in cleaning factory and power plant emissions will grow to be a substantial chunk of global Rhodium usage. Internal combustion engines are not going away any time soon, and of anything, emissions standards are only going to get stricter. This metal, along with platinum and palladium will feel a resurgence once the economy begins to pick back up and consumer confidence reawakens. Now is a great time to buy.
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